Another Level and MarketPilot Announce Strategic Partnership to Connect Thailand and Korea
Thailand-based branding and marketing consultancy Another Level has entered into a strategic partnership with Seoul-based MarketPilot Inc., creating a two-way collaboration to support brands and businesses seeking growth opportunities across the Thai and Korean markets.
The partnership brings together Another Level’s expertise in brand strategy, creative direction, branding and marketing in Thailand with MarketPilot’s local marketing execution capabilities in South Korea.
Under the collaboration, Another Level will support Korean brands and businesses looking to enter or expand in the Thai market, providing local market understanding, brand strategy, creative and marketing support.
At the same time, MarketPilot will serve as Another Level’s Korean market execution partner, supporting Another Level clients seeking to enter or grow in South Korea through local capabilities including Naver blog and café content, Korean press placement and creator campaigns.
The partnership is designed as a two-way market bridge rather than a conventional referral arrangement, allowing both companies to combine local knowledge and execution capabilities to help clients navigate markets where consumer behaviour, media platforms and cultural context can differ significantly.
Combining Local Expertise Across Two Markets
For Another Level, the partnership expands the consultancy’s ability to support clients with ambitions beyond Thailand by providing access to an established execution partner based directly in Seoul.
MarketPilot's team brings more than five years of experience in the Korean market. It has carried out marketing activities for more than 2,400 stores and 37 franchise and multi-store brands. More than 260,000 units of marketing work have been ordered through its platform since March 2026.
The collaboration also creates an opportunity for MarketPilot’s Korean clients to access Another Level’s expertise and local market understanding when exploring opportunities in Thailand.
Patcharatida Boonmak, Co-Founder & Creative Director of Another Level, said:
“Korea has been a market we have wanted to build stronger capabilities in for some time. What makes this partnership particularly meaningful is that both sides bring genuine local expertise to the table.
For our clients looking toward Korea, we can now connect strategy and creative thinking with a team that understands how the Korean market actually works. At the same time, we can provide that same local perspective for Korean brands looking toward Thailand.
We see this as the beginning of a long-term collaboration and an opportunity to create meaningful connections between brands, audiences and opportunities across both markets.”
Chanyeong Park, Co-Founder & Strategy Director of Another Level, said:
“Expanding into a new market requires more than translating a brand or applying the same strategy in a different country. Thailand and Korea have different consumer behaviours, platforms and cultural contexts, and understanding those differences is essential to building a meaningful market presence.
This partnership allows us to combine strategic thinking with genuine local knowledge on both sides. By working closely with MarketPilot in Korea, we can help our clients make better-informed decisions and build approaches that are relevant to the market from the beginning.”
Hyogeon Kim, CEO of MarketPilot Inc., said:
“In Korea, people check Naver before they buy or book, so a Thai brand coming to Korea needs to be there when they look. That's the work our team does every day. Another Level gives Korean brands the same kind of local partner in Thailand. We've already started working together for a hotel client in Chiang Mai.”
From Partnership to Market Execution
The two companies have formalised the partnership through a Memorandum of Understanding (MOU), establishing a framework for ongoing collaboration between Thailand and South Korea.
The partnership has already begun moving from agreement into practical collaboration. MarketPilot recently prepared an initial Korean-market analysis for one of Another Level’s hospitality clients in Chiang Mai, examining opportunities to strengthen the brand’s visibility and relevance among Korean travellers.
The two companies will continue to identify opportunities where their combined capabilities can support businesses seeking to reach audiences across Thailand and South Korea.
About Another Level
Another Level is a Thailand-based branding and marketing consultancy specialising in brand strategy, creative direction, branding, design and marketing. The company works with brands and organisations across multiple industries to build distinctive brands and create meaningful connections with their audiences.
About MarketPilot Inc.
MarketPilot Inc. is a marketing execution company based in Seoul, South Korea. The company provides Naver blog and café content, Korean press placement and creator campaigns for Korean and overseas brands, and operates its own marketing platform.
Website: www.marketpilot.it/en/global