Campaign And Creative Direction
ASIAN ART CENTURY
CULTURAL VISION X GLOBAL LAUNCH
Asian Art Century is a non-profit initiative providing a free platform for emerging Asian artists. Founded by Corrado Ferretti and Alberto Cosi, the Italian Consul in Chiang Mai, the project operates in collaboration with the Italian Institute of Culture in Bangkok, Paratissima, Share, Project-To, and CAMT.
For two consecutive years, our studio led the entire exhibition campaign from initial concept to public launch. We managed the 360-degree marketing and PR strategy, developing the campaign visuals, outdoor billboards, online advertising, and influencer connections to drive public engagement on a global scale.
360° Marketing And PR Ecosystem
To effectively amplify the platform’s vision, our studio establishes a comprehensive audience engagement network, starting from talent sourcing and managing the open-call registration for emerging artists across Asia. We drive a multi-layered PR strategy, developing high-impact campaign visuals, executing targeted digital ads, deploying massive outdoor billboards across Chiang Mai, and orchestrating influencer relations. This structured ecosystem consistently drives both artist submissions and physical gallery attendance for every exhibition.
Campaign Result
Our integrated advertising and PR strategy successfully expanded the platform's reach and generated strong public engagement. The online open-call system received an overwhelming response, leading to the curation of 40 emerging Asian artists for the exhibition. Additionally, the strategic mix of outdoor billboards, targeted digital ads, and influencer connections successfully maximized awareness, driving over 1,000 active visitors to the physical gallery space.
Today, platforms for emerging artists are more than just galleries, they are dynamic intersections where history, raw emotion, and global perspectives collide. Leading this international campaign alongside the Honorary Consulate of Italy in Chiang Mai and our esteemed partners has been an incredibly profound and rewarding challenge.
We approached this campaign with a vision to break free from traditional cultural clichés, ensuring the vibrant, unfiltered voices of next-generation artists took center stage. In driving the 360-degree creative and media strategy for two consecutive years, our goal was to build a visual reality where heritage effortlessly speaks the language of tomorrow, firmly establishing this initiative on the global cultural map.
Creative Director